Wildwaters Salmon features in Tartan Day Parade - 10th April 2013

10th April 2013

Grieg Seafood Hjaltland’s WildWaters Smoked Salmon has featured in this year’s Tartan Day parade - a celebration of all things Scottish - which took place in New York on Saturday (6 April 2013). A squad of Shetland Vikings travelled across the Atlantic to take part in the event where they promoted the islands culture and heritage as well as Shetland’s award-winning salmon range.

Michael Stark, Managing Director of Grieg Seafood Hjaltland, commented: “We were delighted to have the opportunity to have our very own Vikings wave the flag for Shetland salmon at such a high profile event. America is the largest export market for Scottish salmon so this was an excellent opportunity to support our ongoing initiatives in the country.”

As the Vikings paraded through the streets of New York they carried with them a large banner promoting Shetland Salmon to the 3,000+ spectators and assorted media.

Guizer Jarl, Stevie Grant, added: “It has been an absolutely fantastic experience and I hope that we have managed to create deal of interest in Shetland. As well as in the Tartan Day Parade, we proudly carried the banner everywhere we went, to the top of the Rockefeller Centre, and even to Times Square. I would like to thank Shetland Aquaculture for their sponsorship towards our trip.”

Further information from:
For further information, please contact: Rona Simpson, Tel: 01595 692465,
email: rona.simpson@shaw-online.com

Notes to editors:
For further information on Grieg Seafood Hjaltland Ltd, please see
www.shetland-products.com