Farmed in the Wild
Shetland is different. The tidal waters of the North Atlantic run fast and strong here, and this is the environment in which we farm our salmon.
We don’t have lochs and we don’t have rivers. We use the wild waters of the sea – surging, clear, fresh, clean. It’s the sea that gives our salmon their natural strength – and their taste.
In Shetland, the sea is our heritage – it flows in our veins and for centuries it has fed us and given us our livelihoods.
So we look after it.
In our industry we have one of the most rigorous environmental control schemes in the world. The reason is simple. We are islanders. We know the value of the sea – how it can sustain us and how we must care for it for the future.
Our clean, wild environment gives us the perfect setting in which to farm great salmon. Add to this the unrivalled expertise of Shetland’s salmon farmers – men and women whose dedication to husbandry, environmental care, and quality control is recognised worldwide.
And formalising all this, we have an independent accreditation to EN45011 – the gold standard.
The result: quality fish from a magnificent, clean environment.